Lower East Side Industrial Aesthetic

MKDA teamed up with the owners of 100 Broadway, Northwood Investors, to design a marketing suite that would help attract tenants in creative industries. The space has a distinctly industrial feel, with some areas left intentionally unfinished, to serve as a testament to the rich history of the building and the New York state of mind. The space boasts concrete floors, white ceilings and stripped columns to emphasize its industrial roots. This Lower East Side industrial aesthetic features white subway tiles with darker grout and existing marble mosaic flooring to draw attention to its previous use.The project team added some warmth to the space through including reclaimed wood furnishings and darker hardware to give the suite a rustic, inviting feel.

Combining Existing Industrial Elements with Rustic Charm

Starting in the elevator lobby, the raw steel of the existing elevators and original marble flooring are on full display. To contrast this old industrial style with the new, the team incorporated wood walls and suspended strip lights to guide individuals down the hall. Upon entering the space, many of the furnishings are made of the same reclaimed wood as seen in the elevator lobby. Similarly, conference rooms have barn-style wood doors next to clear, glass office fronts. Hoteling space and telephone rooms are placed along the perimeter of the office, enabling the center to remain bare and open, which allows for endless design possibilities.

The pantry area contains a more modern, industrial ambience with hanging pendants in a black metal finish and sleek, state-of-the-art kitchen appliances. White subway tiles are adjacent to soft, gray cabinets while a vinyl, oak tone floor delivers a balanced combination of textures. Additionally, there is a chalkboard wall that adds an element of fun to the area, which also empowers individuals to leave their mark and express themselves.