Refurbished Building Attracts Largest Fashion Tenant in Wynwood

MKDA Miami provided architectural services at 2545 NW Third Ave, a 14,903-square-foot building owned by brother and sister Irving and Esther Lerner of Lerner Family Properties. The existing structure of the building played an important role in the overall look and feel of the space as the project team embraced the existing concrete joists and highlighted them with new paint and LED strip lights to create a modern and clean look. The building also has a distinctly Wynwood exterior including artwork made by local artists against a white background. The imaginative building attracted Pharrell Williams’s clothing brand, Billionaire Boys Club (BBC), signing a 5,700-square-foot retail lease.

Highly Customized Interior Details

The store features an open layout concept with a central sculpture accompanied by organic stands that imitate nature’s organic shape. The changes in floor materiality and color help differentiate the circulation from the merchandise sectors like shoes, clothing, and skateboards. A neutral color palette mixed with soft pastel greens allows speciality elements to shine such as the custom-made furniture fashioned from recycled materials, integrated lighting posts, and unique metallic cage clothing racks.